Moneda Capital PLC is a UK-based investment firm offering investment opportunities in real estate, air cargo, media, and other sectors.
Duration
1 - 3 years
Raise Amount
£10 million
Interest (up to)
9.8% p.a.
India: The rising star of whiskey
Moneda Capital PLC presents a unique investment opportunities in LVR Spirits, an Indian whiskey producer at the forefront of the burgeoning Indian whiskey market. India, currently the largest consumer of whiskey globally, accounts for almost half of the worldwide consumption.
This surge is propelled by the expanding middle class and a growing interest in premium spirits. LVR Spirits embodies the perfect fusion of traditional craftsmanship and modern innovation, producing internationally acclaimed whiskeys with indigenous grains and age-old distilling techniques. These exceptional spirits have earned global accolades, solidifying India's position in the global whiskey arena.
The strategic expansion of "O' Darling" by LVR Spirits: A top investment choice with Moneda Capital PLC
In the past year, "O' Darling" by LVR Spirits has made remarkable strides in the Delhi market, swiftly climbing to 5th place in its segment and surpassing established competitors such as Diageo's Royal Challenge and Radico Khaitan's 8PM and After Dark whiskies.
As a standout investment facilitated by Moneda Capital PLC, "O' Darling" is now gearing up for ambitious growth, targeting expansions into the rest of India, UK and African markets.
Leveraging its unique quality, innovative spirit, and proven track record of rapid market penetration against major brands, the expansion strategy aims to establish "O' Darling" as a globally recognised brand that epitomises excellence and innovation.
Synergistic growth with Pradhaan Air Express and Indian movie production ties
The strategic synergy between "O' Darling" and Moneda Capital PLC's other Indian-based offering, Pradhaan Air Express, an air freight company, is a key driver for its expansion. This collaboration ensures streamlined logistics and efficient distribution, crucial for penetrating new markets. Additionally, LVR Spirits' connections with Indian movie production companies open avenues for brand exposure and marketing through product placements and endorsements, significantly boosting brand visibility.
Market expansion
India, UK, and Africa
India: The home ground
In India, "O' Darling" leverages the rising whiskey consumption trend, especially among the burgeoning middle class. Its unique flavour profile, tailored to Indian preferences, positions it strongly in a market ready for premium and craft spirits.
UK: Capitalising on cultural ties
The UK, with its historical connection to whiskey, presents a lucrative market for "O' Darling." Moneda Capital PLC's presence in London offers a strategic advantage, enabling the brand to tap into the UK's established whiskey culture and preference for unique international spirits.
Africa: A growing market
Africa's emerging market is ripe for exploring new whiskey brands. The rising disposable income and a growing interest in diverse spirits make it a promising destination for "O' Darling." Its light and fresh characteristics are well-suited to cater to a market exploring novel whiskey experiences
The rapid expansion of "O' Darling" in these strategic markets is propelled by several factors:
1. Dominant market presence |
India has recently overtaken France as the world's top importer and consumer of whiskey. The market has experienced a staggering 200% growth in the last decade, a clear indicator of India's evolving preference for both traditional Scottish brands and emerging local labels. |
2. Cross-generational appeal |
A YouGov India survey reveals whiskey's widespread popularity across age groups. While 21% of respondents over 40 years prefer whiskey at formal events, the younger demographic, aged 18 to 29, is more inclined toward enjoying whiskey in social settings like office parties and clubs. |
3. Diverse consumer base |
This broad appeal across generations highlights the diverse market potential for whiskey brands, catering to various tastes and occasions. |
4. Innovative production |
The blend of traditional and contemporary production methods in Indian whiskey brands has earned them international recognition and awards, enhancing their global marketability. |
5. Economic and currency hedge |
Investment in Indian whiskey serves as a strategic hedge against economic volatility and currency fluctuations in markets like the UK. |
6. Regulatory and trade advantages |
India's liberalised FDI policies and strong trade relationships with countries like the UK and the USA create favourable conditions for whiskey investments. |
Attractive returns and flexible terms
Moneda Capital PLC's investment in LVR Spirits offers an attractive interest rate of up to 9.8% per annum, with flexible duration options ranging from 1 to 3 years. This investment not only promises lucrative returns but also provides a chance to be a part of the extraordinary growth story of Indian whiskey.
In conclusion, investing in "O' Darling" through Moneda Capital PLC offers a blend of cultural richness, market savvy, and strategic foresight. It's an opportunities to be part of a whiskey brand that's set to make a significant mark on the global stage, offering not just financial returns but a share in a story of cultural amalgamation and innovative expansion.
Join NowAt Moneda Capital PLC, we pioneer diverse investments with a global presence. Our expertise lies in UK property development and alternative sectors like whiskey, air freight, and entertainment. Introducing our unique approach, the fixed rate investment, backed by 'Synergy Loan Notes,' offers flexibility across 1 to 5 years. Led by a seasoned team, we prioritize transparency, innovation, and personalized strategies. Partner with Moneda Capital PLC for a dynamic journey towards financial excellence and seize remarkable opportunities with our Synergy Loan Notes.
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Moneda Capital PLC is a UK-based investment firm offering investment opportunities in real estate, air cargo, media, and other sectors.
